Social Media Management
Social Media is the key to the future of business - when people want to find information these days, they go to their phones first, so your business needs to pop up on their phones for you to reach them.
Parapex Media specialises in social media for the aviation industry - the jargon, abbreviations etc, which events your news and updates need to be seen at, etc
Social Media should be part of a planned PR programme to both maximise the up-side of your business, and minimise any down-sides en route. This is typically how we help our customers maximise their Social Media
Planned posting strategy with an online “social media diary” you can access. This covers announcements and promotions, the events you are attending, anniversaries of events, special days in the calendar or the company, your industry etc
Customer response management - acknowledging and responding to messaging via social media. Working with your marketing team to ensure messaging is on point
Promoting, cross-posting, sharing, commenting etc to get your organisation higher up the feed algorithms. Use and development of hashtags
Providing industry-knowledgeable people who don’t need to continually ask your staff about the technicalities of your aviation business.
The most effective approach now is to put valuable content out on Social Media on a reliably regular basis, and build up your credentials from there. Show potential customers what you can do for them. More and more, your customers are looking on the net to find what they want. You don’t want them to find your competitors first.
Every single organisation is different, and there is no "one size fits all" solution, and we work with you to advise and implement the best mix for your particular business. See our Portfolio to see a selection of examples of where we have used Social Media to help particular businesses.