Training — Parapex Media

Social Media Training Days

Parapex Media provides social media training in two different formats

For your organisation - we tailor our standard package (see below) to your organisation. Prior to arrival, we have a call with you to understand your marketing targets, ideal customer profile, etc, and then we thoroughly review of your website, social media output, and your organisation’s profile online. These examples are then used on your training day.
Public Training Days - these are held at business airport locations around the UK, and anyone can apply - charged on a per person basis. Lunch is provided.

Timing - typically 09:30 start and 16:00 finish with 30-45 minute lunch break.
Corporate branding on social media
- Overview of social media - "why you do what you do" - understanding what your targets are in using social media.
- Leveraging what others do, and thus their networks
- Image sources/sizes/quality
- Corporate credibility / social proof
Social Networks - for each network (eg LinkedIn, Instagram, Facebook and Twitter)
- Audience profile of the network and how that matches your marketing targets
- Key features of the network - how they expect you to use it
- What to post - styles of post, image size/formats, when to use hashtags, links, mentions etc
- Timing and frequency of posting, including "lifetime of a post"
- Sharing and engagement of posts - by you and by your network
- Analytics and monitoring that over time
- Managing comments/responses
- Social media advertising/influencers, and what you can get for free
Social Network management
- Scheduling tools
- Activity monitoring
- Social media calendar
- How social affects website SEO
- The future of social networking
After your training day
- Post-visit availability for outstanding queries
- We encourage you to follow Parapex Media on LinkedIn, and join the discussion on the Aviation Social Media group on LinkedIn